Behind The Scenes: Penshoppe Holiday Campaign

If you live in the Philippines, it’s probably hard to escape the billboards of Penshoppe‘s latest campaign towering over almost every main highway. The Arrivalist they call this campaign.

Call time for the shoot was at 3am (can someone say witching hour?) at a church/cemetery in Paco, Manila. Creepy right? But as the sun rose, the location grew on me. It was old world and full of personality. The location wasn’t the only thing that impressed me though. I’m familiar with Penshoppe’s style and clothes from way back, and it was just now that they really caught my eye. They’re clothes matured with their wearers, which is a good thing. So that’s something to keep an eye out for.

Here are some of the behind the scene shots of that shoot. Photography by Jar Concengco of Campfire Media:

photo by jar concengco

Movement was important to Penshoppe.

photo by jar concengco

The Paco Church

photo by jar concengco

Carlos playing guitar before his turn.

photo by jar concengco

A fog machine was used to create a smokiness to the scene.

photo by jar concengco

makeup

photo by jar concengco

posing for mr. photographer

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

photo by jar concengco

Love these pants.

photo by jar concengco

photo by jar concengco

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  1. […] if I could document their latest campaign. You can read more about it in one my more recent blogs here. But for the sake of this blog post, please allow me to share with you my favorite photo from behind […]



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