Chef’s Noodle – SM The Block + Grace Lee

One of Korea’s fastest growing restaurant franchise – Chef’s Noodle – expanded into another branch at SM The Block. The interiors of the restaurant (by Wilmer Lopez of Space Encounters) mix industrial elements into this lofty space.

Check it out:

chefs-noodle-sm-the-block-7chefs-noodle-sm-the-block-6chefs-noodle-sm-the-block-8chefs-noodle-sm-the-block-9chefs-noodle-sm-the-block-5chefs-noodle-sm-the-block-4chefs-noodle-sm-the-block-3 chefs-noodle-sm-the-block-1chefs-noodle-sm-the-block-2photography by jar concengco

You can visit Chef’s Noodle at the G/F of SM North EDSA The Block near SM Hypermart.

Chef’s Noodle endorser Grace Lee filmed the brand’s AVP at the Robinson’s Magnolia brand. I was there to take some of the behind the scenes shots:

A bowl of Chef’s Noodle signature noodles being made for Ms. Grace Lee:

photography by jar concengcophotography by jar concengco

Makeup Artist Leo Posadas:


Grace Lee applies finishing touches herself:


Stylist Matt Gozun:



The Starking Fire sushi which is my personal favorite (and apparently is Grace’s as well):



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